Is Blogging the New DJ of Our Time

Okay so it’s been a while since I sat down and wrote or updated my blog with an article straight from the mind of UrbanEstablished.com. Well this weekend I was really burning up my twitter account when I saw an interesting tweet from TJ’s DJ’s. If you are in the music industry then you should know TJ’s DJ’s and all the good work he does for breaking new artist and music. Basically TJ was talking to a lot of industry cats about how bloggers are the new DJ’s of our time. That really got me thinking because I can really see where TJ is coming from. When was the last time you heard a DJ break a new song? If you listen to radio you hardly ever hear of new songs being broke. Now most stations have play lists that have to be strictly followed by their DJ’s. Not only does this limit the amount of new music we hear on the airwaves, it locks the music into a so called “box” that can only be broke by the music director or program director. Okay so lets flip it a little bit, when is the last time you been in a club and you heard a new track? Chances are you might hear some new music, but that’s it! You hear it one time and may not ever hear that track again.

So how is new music or an artist introduced to the consumer? How do they get a buzz on the street about a new artist or song? We all know that you need talent, hard work and determination, but what else? If it can’t be done on radio or if it can’t be done in the clubs then how do you break new music? Well the answer is literally in front of your face. I mean it, literally in front of your face.

Back in the day DJ’s broke all of the hot music. It was done by radio or the all famous mixtape which once was the best way to generate buzz. But now with advances in technology i.e. the internet, a song can be broke all over the world in minutes if it is done by the right person with enough influence on the industry. The music industry is built on being heard and the internet is the perfect vehicle on being heard if it is used correctly.

So now how does blogging play into the mix of all of this? Today bloggers can spread news, videos, music etc in minutes. How many of you read blogs? How many of you go to blogs to catch up on gossip, news and music. Blogs are built so that anybody can read them. There is no need to be part of some exclusive industry network. No need to be a label exec or program director. All you need is access to the internet and know what blogs to go to. The best thing about using blogs to promote yourself as an artist or your music is that it can be viral. By this I mean one day you might have one blog with a hot track on it. That track really sounds good and people like it, next thing you know it’s on nine more blogs and a week later it’s on twenty blogs. If the person who created the song is using the internet correctly he’s having that blog about his track connecting with his Myspace, Facebook, Twitter or Soundclick site. They are using blogs to build an internet presence, he showing his numbers to industry cats so that he can prove that he has a buzz and maybe they should check him out. He’s now using that buzz to get on mixtapes and features. He’s using bloggers as his modern day DJ to get his music heard.


Here are some blog sites that push new music:

Digiwaxx: http://blog.digiwaxxmedia.com

Promo Leak: http://www.promoleak.com/

Buck Marley: http://www.buckmarleyxxx.com/